Recycling Books

Client: McDonald’s

mcd_recycling

McDonald’s recycles its own cups into childrens' books, which are included with a Happy Meal. But how does the cup turn into a book? And what’s recycling? In this campaign, we asked children exactly that.

Contribution: Creative Direction

Films

Preroll "Recycling"

Preroll "Basteln"

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© Nicole Feldmann / Creative Director